After updating new interface and features of Google Docs, now turn for Google analytics is come up with more powerful, flexible and intelligent features. With these features Google Analytics is now become more powerful.
Here are the highlights of the new features of Google Analytics:
Goals – 2 types of new goal allows you to measure user engagement and branding success of website. You can define up to 20 goals per profile and new goal types allow you to set thresholds for Time on Site and Pages per Visit.
Expanded Mobile Reporting: – Google Analytics is now tracking mobile websites and mobile apps also. GA also tracks mobile websites visits from web-enabled devices also. For tracking just you need to put snippet on your mobile website.
Advanced Analysis Features – Advanced Table Filtering feature is being added to the arsenal of power tools you can use to perform advanced data analysis.
Unique Visitor Metric: You can select Unique Visitors as a metric against any dimensions in Google Analytics. This allows marketers to see how many actual visitors (unique cookies) make up any user-defined segment.
Multiple Custom Variables – Custom Variables provide you the power and flexibility to customize Google Analytics and collect the unique site usage data most important to your business.
Sharing Segments and Custom Report Templates – You Share Advance Segments and Custom Report Templates to a
Analytics Intelligence & Custom Alerts – Google Analytics Intelligence will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. You can set daily, weekly, and monthly triggers on different dimensions & metrics, and be notified by email or right in the user interface when the changes actually occur.