To understand the hot internet marketing trends for 2011, let’s first look from whence we came.
Once upon a time, internet marketing focused only on a few subjects: back links and the skills of link building. Page ranking was the rage. Getting on the front page of the Google, a holy quest.
Then the people of Googleville gradually leaked morsels about their analytics. We learned how to apply keyword research to get top ranking organically.
Other search engines were born. Google is no longer the only royalty in the realm.
Bing, Yahoo! and others are acquiring territory.
Facebook and other social media sites are now players.
Social networking isn’t entirely social as it may have been at inception.
The impersonal internet has become highly personal. To call it a trend implies that it will be replaced later. Not likely. It is the next step of our discovery route on the internet frontier.
Now, personality counts. Reveal your personality to promote your business online. It’s about giving people value, becoming an expert in your area and sharing your information with others.
Sharing, is something that many adults are hesitant to do, especially in business. The idea is contrary to ‘old school’ ideas. It’s a brave new world. 3
Internet marketing trends are showing us that glitter, flash, and hype are passe. People want it real. 3
Humans crave online social interaction. This accounts for the tremendous success of social websites like Twitter and Facebook. This is no better way to promote yourself that by ‘using’ social media to connect with an audience. For more information visit internet marketing
What are the Hot Internet Marketing Trends for 2011?
You must be over your fear of being in front of the camera and produce video.
Think of the feeling that you have about a favorite celebrity; you feel a kinship with that person and even believe you ‘know’ him/her, when you’ve never actually met. That is video power. For more information visit internet marketing
Your video doesn’t have to be cinema quality. It doesn’t have to contain glamor shots. It’s OK to shoot even if you are having a bad hair day.
Getting over your fear is tough. You may find my initial efforts laughable. I sincerely hope that people will actually listen to a middle aged mom wearing braces, ‘tin grin,’ notwithstanding.
If the reality tv shows tell us anything, it is that the world even relates closely to us everyday folks.
Study the new ways to connect on Facebook.
Facebook hasn’t been shy about clarifying its competitive intentions towards Google. In its recently announced partnership with Bing, a new force has arrived. The gauntlet has been thrown.
Connect all the components of the “you” network.
Have your blog lead your readers to an article you wrote which links to your website. Twitter your blog postings. Create interest groups on Facebook that share information without spam or selling.