As with any other business one of many forces that drives the development of CPA firms is publicity. The wise use of press releases, or PR, is a potent instrument in this regard.
Practices can gain yet more from these instruments if they’ve taken the time to cultivate an internet presence. tax and CPA websites can greatly profit from this scheme, and this combination offers a considerable benefit to the firms smart enough to use it.
A press release is as a rule utilized to inaugurate new services to the public, but they can be be distributed for almost any remotely noteworthy occurrences at your company. There is a specific format and journalistic style that must be used, but I won’t bore you with the details. You can Google them up easily when the time comes, but it’s vital that you observe these standards or your press releases won’t be released over the wires.
Not only is a press release an effective way to let the public know about the services and products your firm offers, it’s also relatively inexpensive, which is a plus if your marketing budget is on the small side.
There are three different ways that taking advantage of press releases can help you promote your website and your practice:
Back Links
First, a press release has the potential to generate quality back links when it is distributed via Internet news wire distribution services such as BusinessWire.com or PRWeb.com, both of which have high page rankings. And if the press release is picked up by Google news, Yahoo news and other media outlets it could generate a lot of publicity and drive a huge amount of traffic to your website.
Better Position in the Search Engines
Second, because your CPA website is getting a lot of high quality links it will be ranked higher in the search engines. The better your site is ranked the better your position in the search engines willl be. There is no way I can overstate the effect that a good search engine ranking will have on your traffic.
Promote Your Brand
Third, a press release can be used to increase brand recognition, but the key to this is to write and distribute press releases on a regular basis. As time goes by repeated exposure to your brand will benefit your firm. The more exposure people have to it the more inclined they’ll be to trust it.
Optimize your press release for the search engines.
When a press release is distributed through an online news wire, it remains on the Internet indefinitely, which means that it’s also necessary to optimize your press release for the search engines. This is important in that in today’s Internet age people are likely to look online first for information about products and services they are interested in–including journalists who might use it for an article or two and include a link to your business website.
If a press release is formatted and released correctly, the potential is there to encompass an immense internet audience. Many practices know almost nothing about this strategy. These businesses are at a big disadvantage in marketing both their firms and their CPA websites.