Google reported that they acquired Admob, a mobile displaying advertising company based in San Mateo, CA worth of $750 million. This acquisition will enhance existing expertise and technology in mobile advertising for Google while also giving advertisers and publishers more choice in this growing new area.

“Mobile advertising is a rapidly growing and competitive space, and Google and AdMob are currently specializing in different areas. Though Google offers many forms of mobile advertising, its focus to date has been on mobile search ads, while AdMob’s focus has been mobile display ads and in-application ads.”

According to the official deal by Google with their acquisition of AdMob, the deal

• The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats.
• This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps.
• The mobile advertising space will remain highly competitive, with more than a dozen mobile ad networks. The deal is similar to mobile advertising acquisitions that AOL, Microsoft, and Yahoo have made in the past two years.

After introducing Preview Search Option in Google Search, Now get ready for easier life during holidays with Google Commerce Search. Google launched Google Commerce Search as the aim behind this launch is e-commerce searching as easy as using Google.com. Google Commerce Search result will be show as below image.

Key Features of Google Commerce Search as Below -

Google-quality search for your site - Like google.com, automatic spellcheck, stemming, and advanced synonym options mean shoppers will find what they’re looking for with fewer unnecessary clicks and no frustrating navigation mazes. Google speed, search quality, and ranking capability help users find the most relevant product match.

Scalability -
As a hosted solution, Google Commerce Search will insure that increased seasonal query volume won’t erode the quality of your product search experience, so you can spend less time and money on capacity planning around these peaks.

Parametric Search - Enable search refinement by product category, price, price range, brand, or any other product attribute you choose. Automatically generate groupings based on the user’s query and matching items.

Product Promotions – Easy to manage product promotions give marketers and site administrators complete control with guaranteed top search result promotions for custom search keywords you choose. With Product Boost, you can promote specific products, vendors, or product categories at the top of your search results.

Customization Options - Multiple refinements allow you to choose whether to display product images, descriptions, etc. If you choose to, it’s simple to adjust the look and feel of your search engine by adding or removing the Google branding, uploading your company logo, and changing text colors on your search results pages.

You can customize search results further, and integrate results into other applications, by using the XML API. The XML API enables you to access the raw search results for your query in XML format, including the URL and description text.

Simple deployment and maintenance -Google Commerce Search is a hosted platform, which means that your company will be able to leverage innovations and advancements as soon as they are developed, with no administrative overhead. Deployment is fast and easy, and you’ll have access to Google Commerce Search support experts for specialized assistance with set-up, customization, and analysis.

Advanced Reporting and Analytic- View custom reports including result sets, top queries, product promotion clicks special feature usage and more. Use integrated Google Analytics to understand how visitors are using your online store, and improve the effectiveness of your search results.

Today when I logged in Twitter account and Checked My Twitter Profile found that Twitter Profile Page Rank has been updated from 0 to 4. Just confirmed by checking other Twitter Profiles. In below you can see the Twitter Profile Page Rank is 4.

Did u notice any change in your Twitter Profile Page Rank ? share your comments on this.

TechCrunch reported that Yahoo also about to launch real time search engine. This battle has been started with First Bing announced that they will soon provide real time search results by integrating results of Twitter and Face book, Why Google stay back in this battle so they will also provide real time search results by integrating results of Twitter.

Now time for Yahoo to announce about real time results with integrating twitter and face book but yahoo is come up with different strategy by launching new Real Time Search Engine – OneRiot, as it rumor or real news still don’t know because There is no official announcement for this. But Yahoo! Updated to TechCrunch like:-

“Update: Yahoo’s response: “We can’t comment on rumor or speculation. Real-time search is important and we’re currently conducting several tests designed to discover if showing such content is useful to people using Yahoo! Search. Yahoo! is focused on creating the most innovative, easy-to-use and valuable search experience for people, and after these tests we will carefully evaluate whether we should integrate such results for everyoneusing Yahoo! Search.”

So Now what’s your take on Battle of launching real time search results ? Share your views by commenting here.

Google is every where and about to dominate each and every industry by providing services. You can see the many of example such as you tube, Recaptcha, Google, Web Analytics tool and many more.

Now Google is about to launch music services and it will known as Google Audio as we’ve heard from TechCrunch. But thing is that there is no any official announcement form Google. Let’s see how soon this mystery will be resolve either by their official announcement or by declaring this music services as rumors.

This new services will be available for U.S. users, but it isn’t still cleared that it will available for download or streaming services or for both.

If Google is about to launch music services then what kind of services Google will provide either like as Yahoo! Music, which is streaming services with the capability for streaming radio programs or like as Apple iTunes Store is a music downloading site ?

What do u think about launch of Google Audio Services is likely to be have same as Yahoo! Music or Apple iTune or mixture of both?? Share your views.

After updating new interface and features of Google Docs, now turn for Google analytics is come up with more powerful, flexible and intelligent features. With these features Google Analytics is now become more powerful.

Here are the highlights of the new features of Google Analytics:

Goals – 2 types of new goal allows you to measure user engagement and branding success of website. You can define up to 20 goals per profile and new goal types allow you to set thresholds for Time on Site and Pages per Visit.

Expanded Mobile Reporting: – Google Analytics is now tracking mobile websites and mobile apps also. GA also tracks mobile websites visits from web-enabled devices also. For tracking just you need to put snippet on your mobile website.

Advanced Analysis Features – Advanced Table Filtering feature is being added to the arsenal of power tools you can use to perform advanced data analysis.

Unique Visitor Metric: You can select Unique Visitors as a metric against any dimensions in Google Analytics. This allows marketers to see how many actual visitors (unique cookies) make up any user-defined segment.

Multiple Custom Variables – Custom Variables provide you the power and flexibility to customize Google Analytics and collect the unique site usage data most important to your business.

Sharing Segments and Custom Report Templates – You Share Advance Segments and Custom Report Templates to a

Analytics Intelligence & Custom Alerts – Google Analytics Intelligence will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. You can set daily, weekly, and monthly triggers on different dimensions & metrics, and be notified by email or right in the user interface when the changes actually occur.

Twitter announced partnership with Indian Telecom Giant Bharti Airtel, which is India’s largest integrated telecom company.

This development lead to Bharti Airtel stays one step leap ahead from other telecom companies. Now subscribers of Airtel by just texting can send their tweets at standard message rates without internet connections. Give Twitter a try with your Airtel phone by sending START to 53000.

And spread the word!

Biz Stone explained on the Twitter Blog, “Our partnership with Bharti Airtel, the largest mobile operator in India, means a huge population of people can now send tweets at standard rates and receive tweets for free. Bharti Airtel is offering people in every city, every village, every remote taluk and even the smallest panchayat the opportunity to connect to Twitter and enjoy the open exchange of information with no added fees.”

he also wrote, “There are more than four billion people with mobile phones and Twitter can work on all of them because even the simplest of these devices feature SMS. . . . As long as you keep asking for Twitter, we’ll keep working to activate full service in your region with no extra charges.”

Don’t forget to activate your mobile—visit the Devices page or text START to Twitter.